We give top priority to the quality and value. Real 14K or real 18K gold plus 5 times PVD plating, real 925 sterling silver or premium 316l stainless steel as the base material. Water, heat, sweat resistant. No harmness for your skins. Hand-picked AAAAA+ CZ Stone. No color fading in 3-5 years. We make craftsmanship quality the most important element to all of our work.
We bridge the gap between urban style and luxury. Say goodbye to traditional luxury jewelry 10x markups. We design urban jewelry that people can wear every single day. We've built strong and long term relationships with the world’s top jewelers to sell jewelry directly to our customers.
Safety, from safe oneline store. Trusted by over 10,000 happy customers. We provide 24/7 customer care service. 30 days free return and lifetime guarantee for all of our products.
Our designers are drawn to the urban street visual appeal and our products are inspired by the urban people and cities where we live in. Essential street-style, high quality urban jewelry that are designed especially for urban lifestyle people.
We partner with our customers, artists all over the world who are various from races, genders, and beliefs. We admire for their modern sensibilities to bring new ideas to the market. We listen to their words and give design power back to them and in turn bring better value to our consumers. We are creating a movement for all people and cultures. We’re inclusive for everyone but exclusive for those who understand our mission.
We wear jewelry to tell the world who we are. We create what we stand for, and bring life to real authentic ideas and values through our high impact collections. We speak our mind through our collections and take a stand where it matters on topics that are relevant and meaningful. Our products influenced so many people who are true to themselves and become what they want to be.