Urbanity • Diversity • Authenticity

2023 It's Your Shining Moment

VVS Moissanite Chain


GRA Report Provided


Up to 25% off. You can shine with our premium fine jewelry.

New Drops

Discover the latest urban style for yourself.

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Say goodbye to green skin, ever last shine without color fading.

Bring Your Best Self

Founded with the goal to spread urban confidence and appreciation of urban diversities among cultures, we create urban lifestyle jewelry and streetwear collections that truly mean something. "Bring Your Best Self" is our loud declaration.

Our Story

Buy With Confidence

Trusted by over 100,000 happy customers all over the world. We partner with our customers, artists who are various from races, genders, and beliefs. We admire for their modern sensibilities to bring new ideas to the world.

What They Are Saying
Real gold & silver. Free fast shipping. 24/7 customer care. 30 days easy return. Money back guarantee.