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Our Story

Inspired by the west coast hip-hop culture, Bling Proud was born in Los Angeles 2020. As the rising urban jewelry brand, our mission is to let every urban lifestyle people around the world could afford high quality and stylish jewelry at a cool price. In that, we make the dopest design, source superior raw material and adopt cutting-edge technology to make out perfect jewelry. Every clear stone on our jewelry is selected, cut and polished by our exquisite craftsmen. Every piece of our legendary jewelry is made by our passion and efforts.

We want to make jewelry
 affordable for everyone
but no compromise on quality.

We make jewelry for your best self.

Bring Your Best Self

"Bring Your Best Self", it's our loud declaration. We believe wearing our urban jewelry can bring eveyone's confidence and pride. With Bling Proud, we bring our best self to life, to tell the world who we are! Urban jewelry are the most fashionable outfit and dopest street style whether in the past, nowadays or future. Since the day of urban culture began, we dress the urban way, wear the urban way, express the urban way. We have been delivering the urban state of mind for decades.

“Any quotes? Spend some time thinking and make it memorable”

Brand's U.D.A.


 Our designers are drawn to the urban street visual appeal and our products are inspired by the urban people and cities where we live in. Essential street-style, high quality urban jewelry that are designed especially for urban lifestyle people.


We follow three principles.
Urbanity. Diverstiy. Authenticity.

We believe that high quality jewelry improve lives.


 We partner with our customers, artists all over the world who are various from races, genders, and beliefs. We admire for their modern sensibilities to bring new ideas to the market. We
listen to their words and give design power back to them and in turn bring better value to our consumers. We are creating a movement for all people and cultures. We’re inclusive for everyone but exclusive for those who understand our mission.


 We wear jewelry to tell the world who we are. We create what we stand for, and bring
life to real authentic ideas and values through our high impact collections. We speak our mind through our collections and take a stand where it matters on topics that are relevant and meaningful. Our products influenced so many people who are true to themselves and become what they want to be.