Urbanity • Diversity • Authenticity

BRING
YOUR BEST SELF
NOW

Shop Today

Trending Now

Say goodbye to green skin, ever last shine without color fading.
Save 8%
The Golden Nugget® - 12mm Iced Miami Cuban Link Chain 14K Gold Plated with CZ Clasp Bling Proud
The Golden Nugget® - 12mm Iced Miami Cuban Link Chain 18K Gold Plated with CZ Clasp
$129.99 from $119.99
The Gold Eclipse® - 925 Sterling Silver Mens Hoop Earrings in 14K Gold Bling Proud
The Gold Eclipse® - 925 Sterling Silver Hoop Earrings in 14K Gold
from $69.99
The Golden Age® - 8mm Miami Cuban Link Chain 18K Gold Plated Bling Proud
The Golden Age® - 8mm Miami Cuban Link Chain 18K Gold Plated
from $79.99
Save 10%
The Black Mamba® - 10mm Black Cuban Link Chain in Black Gold Bling Proud
The Black Mamba® - 10mm Black Cuban Link Chain in Black Gold
$99.99 from $89.99
The Silver Eclipse® - 925 Sterling Silver Mens Hoop Earrings in White Gold Earrings Bling Proud
The Silver Eclipse® - 925 Sterling Silver Hoop Earrings in White Gold
from $69.99
The Silver Lining® - 8mm Miami Cuban Link Chain White Gold Plated Bling Proud
The Silver Lining® - 8mm Miami Cuban Link Chain White Gold Plated
from $69.99
925 Sterling Silver Hoop Dangle Cross Men's Earrings Bling Proud
The Faith® - 925 Sterling Silver Hoop Dangle Cross Men's Earrings
$99.99
Save 14%
THE DARTH VADER II® - 14mm Black Cuban Link Chain Bling Proud
The Darth Vader II® - 14mm Black Cuban Link Chain in Black Gold
$139.99 from $119.99
925 Sterling Silver Hoop Dangle Angel Wing Earrings Earrings Bling Proud 14K Gold S925
The Hope® - 925 Sterling Silver Hoop Dangle Angel Wing Earrings
$99.99
The Wealth Circle® - 925 Sterling Silver Iced Out Diamond Hoop Earrings in White Gold Earrings Bling Proud White Gold S925
The Wealth Circle® - 925 Sterling Silver Iced Out Diamond Hoop Earrings in White Gold
$89.99
THE GOLDEN TIME® - 12mm Miami Cuban Link Chain 18K Gold Plated Bling Proud
The Golden Time II® - 12mm Miami Cuban Link Chain 18K Gold Plated
from $109.99
925 Sterling Silver Diamond Iced Out Hoop Dangle Iris Cross Mens Earrings Bling Proud
The Wisdom® -925 Sterling Silver Diamond Iced Out Hoop Dangle Iris Cross Mens Earrings
$119.99
The Giant® - Iced Out 12mm Big Round Stud Earrings for Men Earrings Bling Proud 14K Gold S925
The Giant® - Iced Out 12mm Big Round Stud Earrings for Men
$79.99
The Darth Vader II® - 14mm Black Cuban Link Bracelet in Black Gold Bling Proud
The Darth Vader II® - 14mm Black Cuban Link Bracelet in Black Gold
$69.99
925 Sterling Silver Black Onyx Iced CZ Round Stud Earrings Bling Proud
925 Sterling Silver Black Onyx Iced CZ Round Stud Earrings
$69.99
THE STORMTROOPER® - 12mm Miami Cuban Link Chain White Gold Plated Necklaces Bling Proud
The Stormtrooper II® - 12mm Miami Cuban Link Chain White Gold Plated
from $89.99
Save 10%
12mm 2 Rows Iced Out Cuban Link Chain White Gold Plated Bling Proud
The Frozen Heart® - 12mm 2 Rows Iced Out Cuban Link Chain White Gold Plated
$199.99 from $179.99
The Golden Age II® - 6mm Rope Chain With Iced Diamond Lock Bling Proud 18" 18K Gold
The Golden Age II® - 6mm Rope Chain With Iced Diamond Lock
$89.99
10mm Miami Cuban Link Chain 18K Gold Plated Bling Proud
The Golden Time® - 10mm Miami Cuban Link Chain 18K Gold Plated
from $89.99
Save 21%
The Shining Moment III® - 14mm Iced Out Diamond Prong Cuban Link Chain Choker in White Gold Bling Proud
The Shining Moment III® - 15mm Iced Out Diamond Prong Cuban Link Chain Choker in White Gold
$279.99 from $219.99
THE STORMTROOPER®- 10mm Miami Cuban Link Chain White Gold Plated Bling Proud
The Stormtrooper®- 10mm Miami Cuban Link Chain White Gold Plated
from $79.99
12mm Iced Out Mens Miami Cuban Link Bracelet in 18K Gold Bling Proud
THE GOLDEN NUGGET® - 12mm Iced Out Mens Miami Cuban Link Bracelet in 18K Gold
$79.99
The Eternal® - 3mm Miami Cuban Link Chain Bling Proud 18" 18K Gold
The Eternal® - 3mm Miami Cuban Link Chain
$59.99
The Eternal II® - 6mm Miami Cuban Link Chain Bling Proud 18" 18K Gold
The Eternal II® - 6mm Miami Cuban Link Chain
from $59.99

New Drops

Discover the latest urban style for yourself.
925 Sterling Silver Moissanite Tennis Bracelet in White Gold 3mm Bracelets Bling Proud
925 Sterling Silver Moissanite Tennis Bracelet in White Gold 3mm
$299.99
Save 27%
Excellent VVS1 Moissanite Diamond Earrings Studs in 14K Gold Earrings Bling Proud Pair 6.5mm (1.0 Carats for Single) 14K Gold
Excellent VVS1 Moissanite Diamond Earrings Studs in 14K Gold
$109.99 from $79.99
Save 27%
Excellent VVS1 Moissanite Diamond Earrings Studs in White Gold Earrings Bling Proud Pair 6.5mm (1.0 Carats for Single) White Gold
Excellent VVS1 Moissanite Diamond Earrings Studs in White Gold
$109.99 from $79.99
1.0 Carats VVS1 Moissanite Diamond Ring Rings Bling Proud
1.0 Carats VVS1 Moissanite Diamond Ring
$199.99
Save 25%
0.20 Carats VVS1 Moissanite Diamond Ring Rings Bling Proud
0.20 Carats VVS1 Moissanite Diamond Ring
$199.99 $149.99
3.0 Carats VVS1 Moissanite Diamond Fully Iced Out Men's Ring Rings Bling Proud
3.0 Carats VVS1 Moissanite Diamond Fully Iced Out Men's Ring
$299.99
The Exorcism® - Diamond Medusa Head Pendant Bling Proud 18K Gold 18" Free Rope Chain
The Exorcism® - Diamond Medusa Head Pendant
from $139.99
The Foreverness® - Pearl Necklace Bead Chain with Lock Pendant Bling Proud
The Foreverness® - Pearl Necklace Bead Chain with Lock Pendant
$79.99
The Faith® - Cuban Link Pearl Necklace in White Gold with Diamond Cross Pendant Bling Proud
The Faith® - Cuban Link Pearl Necklace in White Gold with Diamond Cross Pendant
$99.99
Bling Proud X NBA Philadelphia 76ers Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Philadelphia 76ers Pendant
from $79.99
Bling Proud X NBA Brooklyn Nets Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Brooklyn Nets Pendant
from $79.99
Bling Proud X NBA Toronto Raptors Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Toronto Raptors Pendant
from $79.99
Bling Proud X NBA Houston Rockets Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Houston Rockets Pendant
from $79.99
Bling Proud X NBA Miami Heat Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Miami Heat Pendant
from $79.99
Bling Proud X NBA Los Angeles Lakers Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Los Angeles Lakers Pendant
from $79.99
Bling Proud X NBA Chicago Bulls Pendant Bling Proud 20" 14K Gold No need
Bling Proud X NBA Chicago Bulls Pendant
from $79.99
Bling Proud X Bored Ape NFT Pendant with Iced T-Shirt Bling Proud
Bling Proud X Bored Ape NFT Pendant with Iced T-Shirt
$89.99
Bling Proud X Bored Ape NFT Pendant with Iced Hair Bling Proud
Bling Proud X Bored Ape NFT Pendant with Iced Hair
$89.99
Bling Proud X Bored Ape NFT Pendant with Platinum Teeth Bling Proud
Bling Proud X Bored Ape NFT Pendant with Platinum Teeth
$89.99
Bling Proud X Bored Ape NFT Pendant with Stones Eyes Bling Proud
Bling Proud X Bored Ape NFT Pendant with Stones Eyes
$89.99
Bling Proud X Bored Ape NFT Pendant with Black Glasses Bling Proud
Bling Proud X Bored Ape NFT Pendant with Black Glasses
$79.99

Bring Your Best Self

Founded with the goal to spread urban confidence and appreciation of urban diversities among cultures, we create urban lifestyle jewelry and streetwear collections that truly mean something. "Bring Your Best Self" is our loud declaration.

Our Story

Buy With Confidence

Trusted by over 10,000 happy customers all over the world. We partner with our customers, artists who are various from races, genders, and beliefs. We admire for their modern sensibilities to bring new ideas to the world.

What They Are Saying
Real gold & silver. Free fast shipping. 24/7 customer care. 30 days easy return. Money back guarantee.